SECTORS

Customized advertisements for other companies and organizations and design campaigns to promote the interests and image of their clienteles.

• Advertising - developing concepts, words and artwork, booking media space, managing client relationships, sourcing specialists like photographers, film directors and scriptwriters for advertising placed on terrestrial and digital TV, radio and the internet, and in magazines and newspapers.
• Sales and marketing - planning direct marketing and promotional activities, producing literature, creating website content, communicating to staff, organizing launch parties, exhibitions and conferences, negotiating sponsorship deals and other sales.
• Public relations - securing positive media coverage as a spokesperson for a company or organization.
• Brand management - getting to know customers, tracking competitors, product development and creating an identity.